Thesis of the Book

This book has a simple thesis: to write well you need to think clearly about what you want to say.

Author's Approach

Blamires brings the reader's common sense into play to illustrate how by thinking through what you want to say and how you say it, you can communicate both effectively and elegantly.

Examples Used

There are a lot of contemporary examples from magazines, books, advertising material and the like to illustrate both good and bad English.