Marketing Basics and Strategies

From online marketing to old-fashioned word-of-mouth, readers will find a comprehensive update on key marketing basics, as well as such topics as:

• Guerilla marketing
• Marketing to Boomers and Latinos
• Online marketing
• Targeted-but-affordable direct mail
• Sample marketing plans for several types of small businesses (as well as a couple of larger projects)
• Practical, do-it-yourself distribution strategies
• Analysis of business segments and trends, and much more