Turning communication into your start-up's biggest asset

Nine out of ten startups fail. One cause of failure is bad communication - both externally and internally. Yet there is little systematic advice on how startups and scale-ups can overcome this challenge and inspire all stakeholders around the company's vision, values, and offering.

This book closes this gap - with seventy experts sharing their learnings and experiences. It is a guide for all curious to learn more about how to win customers, investors, and new talent through a convincing narrative, covering external, internal, social media, and leadership communication.