Communicating with Data Visualisation

£38.99

Communicating with Data Visualisation

A Practical Guide

Research methods: general Social research and statistics Information visualization

Authors: Adam Frost, Tobias Sturt, Jim Kynvin, Sergio Fernandez Gallardo

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Language: English

Published by: SAGE Publications Ltd

Published on: 3rd November 2021

Format: LCP-protected ePub

Size: 368 pages

ISBN: 9781529764710


How can you transform a spreadsheet of numbers into a clear, compelling story that your audience will want to pass on?

This book is a step-by-step guide (honed through the authors′ Guardian masterclasses, workshops and seminars) to bringing data to life through visualisations, from static charts and maps to interactive infographics and motion graphics.

Introducing a four-step framework to creating engaging and innovative visualisations, it helps you to:

  • Find the human stories in your datasets
  • Design a visual story that will resonate with your audience
  • Make a clear, persuasive visual that represents your data truthfully
  • Refine your work to ensure your visual expresses your story in the best possible way.

This book also includes a portfolio of best-practice examples and annotated templates to help you choose the right visual for the right audience, and repurpose your work for different contexts.

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