Commercialization of Innovative Technologies

£79.95

Commercialization of Innovative Technologies

Bringing Good Ideas to the Marketplace

Business and Management

Authors: C. Joseph Touhill, Gregory J. Touhill, Thomas A. O'Riordan

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Language: English

Published by: Wiley-AIChE

Published on: 20th September 2011

Format: LCP-protected ePub

Size: 1 Mb

ISBN: 9781118210789


Book Overview

This book helps you find innovative new technology ideas and guides you through the complete lifecycle of product innovation, including screening, funding, development, and commercialization. It gives you an edge by enabling you to start off with a solid foundation and strategy.

Focus Areas

Commercialization of Innovative Technologies focuses on three core areas that set the stage for successful commercialization: Developing and managing a strong, flexible "innovation team" of inventors, investors, technologists, and entrepreneurs; building a portfolio that spreads risk; leveraging input from technologists throughout the commercialization process.

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