Introduction

This is an entertaining but highly practical guide from the successful "Coffee Boys" authors that will enable you to open a coffee bar or sandwich bar that actually lasts and makes money.

Experience and Content

It presents a distillation of experience of the many dozens of coffee and sandwich businesses they have opened both personally and for clients.

The Great Formula

This work reveals and is based on the Great Formula (see six steps of contents) created by the authors within their own businesses and their consulting practice.

Practical Advice

It offers all the practical advice on location, raising finance, and devising a clear marketing plan.