Introduction

In the last 30 years, the world's software industry has been developing rapidly and the landscape has also been changing dramatically. It is no longer predominately controlled by the developed countries such as the United States and the United Kingdom.

Scope of the Book

This book examines the competitive and strategic issues faced by China and India through a political, economic, social, technological, environmental and legal analysis. The book reviews their competitive strengths and weaknesses and the potential risks for organisations looking to expand or invest resources in these two countries.

Market Strategies and Critical Success Factors

The book also looks at the market strategies of both countries in a global context and identifies the critical success factors that have enabled China and India to gain competitive advantage in their respective markets.

Threats and Opportunities

Importantly, the book examines the threats that these two countries pose to other countries looking to expand their presence in the global software markets.

Target Audience

This book helps practitioners and business managers who are responsible for a firm's strategy or investment resources to grasp and understand the complexities and challenges faced by those organisations looking to expand their operations in these countries.

Author's Expertise

Written from a highly knowledgeable and well-respected practitioner in the field of global strategy and software engineering.

Practical Experience

Draws on the authors' wide-ranging practical experience of working with some of the world's leading global service providers on major strategy development and service provision.

Guidance Provided

Provides practical guidance to real-world problems in the global software industry.