Films of the past 15 years have been released in a number of formats and reflect a reconceptualization of film genres, audiences and the impact of technology on adaptation.

Focusing on multiple audiences, film adaptation, nationalism, globalism and consumer culture, this collection of new essays explores how children''s film can be re-examined alongside recent developments in their production. These analyses consider the effect of multimedia strategies on the child audience, the opportunities for viewer participation and the pedagogical implications of films for children. The essays also address how childhood is embedded within films and linked to various consumer contexts.