Introduction

Every day, at home and at work, we have to influence and persuade people. But it's not always easy.

About the Book

Change their Mind outlines the 6 steps you can follow to persuade anyone anytime. By understanding the person you're trying to persuade more deeply, you can build better relationships and get better outcomes. Based on insights from psychology, neuroscience and business research, this practical book will show you exactly what to do and how to do it well.