Challenge of BRIC Multinationals

£128.99

Challenge of BRIC Multinationals

International business

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Collection: Progress in International Business Research

Language: English

Published by: Emerald Group Publishing Limited

Published on: 23 November 2016

Format: LCP-protected ePub

Size: 11 Mb

ISBN: 9781786353498


This PIBR volume examines a number of idiosyncratic elements in the internationalization strategies of BRIC MNEs and, in particular, in their relationship with home country policies:

1. The theoretical challenge: do we need different or more specific theories of EMNEs to assess the phenomenon of BRIC multinationals?

2. The empirical challenge: what marks the changing position of BRIC countries in the world economy?

3. The managerial challenge: with the coming of age of a new breed of multinationals, what distinguishes BRIC multinationals from other (emerging market) multinationals?

4. The policy making challenge: what impact have MNEs from BRIC countries had on their domestic economy?

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