Business Under Fire

Despite facing the constant grim reality of terrorism, the Israeli economy is surprisingly robust. How do businesses in Israel stay viable in a chaotic environment, and how do they rebuild in the wake of destruction? Based on in-depth personal interviews conducted in Israel by the author, Business Under Fire offers inspirational and instructive stories about the techniques Israeli companies have used to thrive in the face of extraordinary adversity.

Readers will learn how to: prepare for the worst, find new markets and customer bases, motivate in a stressful, uncertain environment, make a profit under previously unimaginable conditions, make quick, intuitive decisions, build flexibility into long-term plans. Packed with fascinating first-person accounts from CEOs, managers, and in-the-trenches employees who have been through it all, Business Under Fire contains hard-won insights every business can learn from.