Guide to Building Innovative, Creativity-Rich Organizations

This is a guide to building innovative, creativity-rich organizations through astute and skillful management. Whatever the end goal, this book provides a systematic process for managing focused, usable innovation - without the micro-managing that can stifle creativity.

With examples from McDonald's, Toyota, Palm (Pilot), 3M, Sony, Singapore Airlines and others, this model helps managers and executives:

• nurture an environment of innovation;
• support market-focused innovation through effective policies;
• gather expert feedback to properly evaluate innovations;
• develop and launch innovations successfully;
• and project future trends and developments.