Business Innovation

£57.99

Business Innovation

A Case Study Approach

Economics Business strategy Research and development management Business mathematics and systems Manufacturing industries Retail and wholesale industries

Author: Vijay Pandiarajan

Dinosaur mascot

Language: English

Published by: Routledge

Published on: 25th January 2022

Format: LCP-protected ePub

Size: 8 Mb

ISBN: 9781000538243


This book provides an understanding of innovation models and why they are important in the business context, and considers sources of innovation and how to apply business frameworks using real-world examples of innovation-led businesses.

After providing a solid background to the key concepts related to innovation models, the book looks at why innovation takes place and where the sources of innovation lie, from corporate research to crowd-sourced and government-funded initiatives. Innovation models across manufacturing, services and government are explored, as well as measuring innovation, and the impact of design thinking and lean enterprise principles on innovation and sustainability-driven imperatives.

Offering a truly comprehensive and global approach, Business Innovation should be core or recommended reading for advanced undergraduate, postgraduate, MBA and Executive Education students studying Innovation Management, Strategic Management and Entrepreneurship.

Show moreShow less