Introduction

This second edition of Business Applications of Multiple Regression describes the use of the statistical procedure called multiple regression in business situations, including forecasting and understanding the relationships between variables.

The book assumes a basic understanding of statistics but reviews correlation analysis and simple regression to prepare the reader to understand and use multiple regression.

Techniques and Tools

The techniques described in the book are illustrated using both Microsoft Excel and a professional statistical program.

Real-World Data and Applications

Along the way, several real-world data sets are analyzed in detail to better prepare the reader for working with actual data in a business environment.

Target Audience

This book will be a useful guide to managers at all levels who need to understand and make decisions based on data analysis performed using multiple regression. It also provides the beginning analyst with the detailed understanding required to use multiple regression to analyze data sets.