Introduction

As we get caught up in the quagmire of big data and analytics, it is important to be able to reflect and apply insights, experience, and intuition as part of the decision-making process.

Focus of the Book

This book focuses on intuition-based decision making. The first part of the book presents contributions from leading researchers worldwide on the topic of intuition-based decision making as applied to management.

Practical Applications

In the second part, executives and senior managers in industry, government, universities, and not-for-profits present vignettes that illustrate how they have used intuition in making key decisions.