Building a Culture for Sustainability

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Building a Culture for Sustainability

People, Planet, and Profits in a New Green Economy

Personnel and human resources management

Author: Jeana Wirtenberg

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Language: English

Published by: Praeger

Published on: 27th January 2014

Format: LCP-protected ePub

Size: 336 pages

ISBN: 9798216056621


Overview

This practical, easy-to-understand book sets a path to successfully building a culture for sustainability in today's global marketplace, providing "best practice" case studies from industries and sectors including manufacturing, business-to-business, hospitality, consumer products, telecommunications, and professional services.

Insights from Leaders

In their own words, leaders, managers, and employees from nine global companies explain how they are turning their visions into reality. Sustainability and human resources expert Jeana Wirtenberg describes how these companies are transforming challenges into opportunities by opening their minds to the megatrends that will define the future.

The Importance of Sustainability

The vast majority of today's CEOs consider sustainability essential to their company's success, yet most do not know how to embed it into their company and its culture. This book guides firms of all types and sizes—from those organizations just starting their journey to sustainability, to those seeking to accelerate their positive impact on people, reduce their negative environmental impact, and improve their bottom line.

Achieving Results

Wirtenberg shows readers how extraordinary results are possible by engaging the hearts and minds of employees throughout the organization.

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