B2B Buyer Behavior and Challenges

B2B buyers aren''t waiting for your pitch—they''re already in motion. By the time they contact sales, they''ve often already chosen their vendor. Groundbreaking 2024 research from 6sense reveals that buyers spend 70% of their journey in independent research, engaging in over 1,000 interactions before ever talking to a sales rep. If you''re still relying on gated content, nurture tracks, or cold outreach to drive pipeline, you''re already behind.

Introducing Brand Gravity

In Brand Gravity: Stop Chasing Leads and Start Pulling Buyers Into Your Orbit, award-winning CMO Lisa Cole introduces a revolutionary approach to modern B2B marketing. Instead of chasing leads, create a magnetic attraction that draws buyers to you—just like gravity pulls objects into its orbit.

The G.R.A.V.I.T.Y. Blueprint

You''ll learn the G.R.A.V.I.T.Y. blueprint, a step-by-step system for:

• Gathering insights from the 70% of the buyer journey that''s invisible to most marketers
• Realigning your strategy to match real buyer behavior
• Accumulating digital mass through content, credibility, and community
• Validating your brand with independently verifiable social proof
• Integrating marketing, sales, and success strategies for maximum buyer pull
• Tracking meaningful signals, not vanity metrics
• Yielding sustainable, compounding results

Who Can Benefit

Whether you''re a CMO tired of attribution battles, a VP of Marketing struggling with pipeline quality, or a founder trying to break through in a crowded market, Brand Gravity provides the playbook to become the obvious choice.

What You Will Learn

Discover how to:

• Align with AI-powered search and intent signals
• Create content that buyers find when they research
• Avoid common marketing traps that repel buyers
• Scale your content efficiently and affordably
• Empower buying groups to choose you before you even engage

About the Author

With decades of experience transforming B2B marketing, Lisa Cole doesn''t just share theory—she provides a practical roadmap for making this shift in your organization.

Take Action

If you''re ready to leave outdated lead-gen behind and build a modern marketing engine that attracts, converts, and compounds, Brand Gravity is your guide.