About the Book

In this behind-the-scenes story of how serial airline entrepreneur David Neeleman created JetBlue, the most innovative upstart airline in America, journalist Barbara Peterson takes us from the "Jet who?" days to through the airline's early successes and setbacks.

Drawing on exclusive interviews with more than 100 insiders, Blue Streak tells the story of a tight band of true believers who dared to try the impossible, taking on the established airlines and winning.

Blue Streak shows why JetBlue has endured as a role model for ambitious upstarts in every industry.

This e-book edition includes new and updated information on David Neeleman's life and career post-JetBlue.