About the Book

"The Blind Eye - Why we miss what is right in front of us" explores the phenomenon of "Inattentional Blindness." The most famous example is the "Invisible Gorilla" experiment by Simons and Chabris. Viewers are asked to count basketball passes. Half of them completely miss a person in a gorilla suit walking through the scene.

Psychologist Emily Clark explains why this happens. Our attention is a limited resource. When we focus intensely on one task (counting passes), our brain literally filters out everything else, no matter how obvious.

This book applies the concept to driving (why drivers "don't see" motorcycles), eyewitness testimony (why it's unreliable), and professional errors. It teaches readers to be aware of the limits of their perception and to always look twice, because seeing is not believing it's constructing.