Between Marx and Coca-Cola

£17.95

Between Marx and Coca-Cola

Youth Cultures in Changing European Societies, 1960-1980

Age groups: adolescents History

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Language: English

Published by: Berghahn Books

Published on: 1st December 2005

Format: LCP-protected ePub

Size: 611 Kb

ISBN: 9780857456854


Introduction

In the 1960s and 1970s, Western Europe''s "Golden Age" (Eric Hobsbawm), a new youth consciousness emerged, which gave this period its distinctive character. Offering rich and new material, this volume moves beyond the easy conflation of youth culture and "Americanization" and instead sets out to show, for the first time, how international developments fused with national traditions to produce specific youth cultures that became the leading trendsetters of emergent post-industrial Western societies.

European Youth Cultures

It presents a multi-faceted portrait of European youth cultures, colored by differences in gender, class, and education, and points out the tension between emerging consumerism and growing politicisation, succinctly expressed by Jean-Luc Godard in his 1967 pairing of "Marx and Coca-Cola."

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