Better Business

£20.00

Better Business

How the B Corp Movement Is Remaking Capitalism

History: specific events and topics Development economics and emerging economies Business and Management Business ethics and social responsibility Corporate governance: role and responsibilities of boards and directors History of specific companies / corporate history Sustainability

Author: Christopher Marquis

Dinosaur mascot

Language: English

Published by: Yale University Press

Published on: 13 September 2020

Format: LCP-protected ePub

Size: 312 pages

ISBN: 9780300256154


A compelling look at the B Corp movement and why socially and environmentally responsible companies are vital for everyone’s future

"a valuable guide to an important force" (Financial Times)

"An important blueprint for how businesses can and should be both successful and a force for good."—Rose Marcario, President and CEO, Patagonia

"Better Business is the book to read if you want to put values and purpose at the center of your company. It’s an inspiring book with great insights to share."—Jerry Greenfield, co-founder, Ben & Jerry’s

Gold Medalist in the Business Ethics category, 2021 Axiom Business Book Awards and longlisted for the 2020 Porchlight Business Book Awards

Businesses have a big role to play in a capitalist society. They can tip the scales toward the benefit of the few, with toxic side effects for all, or they can guide us toward better, more equitable long-term solutions. Christopher Marquis tells the story of the rise of a new corporate form—the B Corporation. Founded by a group of friends who met at Stanford, these companies undergo a rigorous certification process, overseen by the B Lab, and commit to putting social benefits, the rights of workers, community impact, and environmental stewardship on equal footing with financial shareholders. Informed by over a decade of research and animated by interviews with the movement’s founders and leading figures, Marquis’s book explores the rapid growth of companies choosing to certify as B Corps, both in the United States and internationally, and explains why the future of B Corporations is vital for us all.

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