Beauty of Crowdfunding

£44.99

Beauty of Crowdfunding

Blooming Creativity and Innovation in the Digital Era

Business strategy Management: leadership and motivation Research and development management Small businesses and self-employment

Author: Sunghan Ryu

Dinosaur mascot

Collection: Routledge Frontiers of Business Management

Language: English

Published by: Routledge

Published on: 9th December 2019

Format: LCP-protected ePub

Size: 1 Mb

ISBN: 9780429516863


Crowdfunding is emerging as a new source of financing for creativity and innovation. It promotes the launching and scaling of new projects for different types of creators by providing networked platforms and handy digital tools.

This book provides insight into crowdfunding and how crowdfunding contributes to our communities and society. The book includes an overview of existing discussions across different disciplines, i.e. entrepreneurship, information systems, marketing, and correlates the literature to the best crowdfunding practices.

The book begins with origins, basic notions, and antecedents of crowdfunding. In the main parts, it demonstrates the five distinguished facets of crowdfunding: Creativity, Diversity, Balance, Connection, and Change. It also addresses the drawbacks of crowdfunding and subsequent outcomes of crowdfunding success. Finally, it provides a perspective on the future of crowdfunding.

Show moreShow less