AUTHOR'S MESSAGE - 7TH EDITION

Be the Best is a series of practical lessons from successes and failures in building businesses and teams. The aim is to stimulate people to STOP and THINK DEEPLY about important areas of management and leadership; and so to realise the potential within themselves to Be the Best — ultimately by learning to be themselves, but more perfectly.

The insights are from working in business turn-rounds. Practical business change was achieved through the development of great management teams and a new staff culture, everyone being motivated to work together to create a great business, delivering great Customer Experience.

Simple, practical, thinking and strategies for managers and leaders are offered in an informal style – as if we were chatting over coffee, about how to Be the Best.

The book is the starting point for some slow, long-term, deep thinking and action plans. It needs to be read and used, repeatedly, as a resource for your own personal journey.
Mark Bates