Awakening Giant (Routledge Revivals)

£41.99

Awakening Giant (Routledge Revivals)

Continuity and Change in Imperial Chemical Industries

Business strategy

Author: Andrew Pettigrew

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Collection: Routledge Revivals

Language: English

Published by: Routledge

Published on: 20th June 2013

Format: LCP-protected ePub

Size: 1 Mb

ISBN: 9781136720932


First published in 1985, this book is about Imperial Chemical Industries’ response to the changing social, political, business and economic environment over the past twenty years. Using personal interviews and archival material, Andrew Pettigrew examines the evolution of business strategy, organisation structure and culture, technology and union-management relations within this corporate giant over an extended period of time. It is a compelling account, told from the inside, by one of the world’s leading management and organisation theorists. The Awakening Giant has made a major practical and theoretical contribution to the study of corporate strategy, organisational analysis and change, and business history. Anyone with an interest in managing change in a large corporation will find this reissue rewarding reading.

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