Book Overview

This book offers a breakthrough formula for creating a sustainable customer centric organization, which forms the key to enduring business success. This new blueprint entails a systematic and integrated journey towards customer centricity.

Author and Purpose

In this book, Dr. Zafer has provided a sorely needed guidebook for executives to become a successful customer centric company. He shows us how companies can deliver a superior customer experience that results in trusted customer relations that can boost profitability.

Why Read This Book

This is the book you should read if you want to deliver a superior customer experience in a sustainable way.