Assessing Organizational Communication

£50.99

Assessing Organizational Communication

Strategic Communication Audits

Communication studies Psychology Management and management techniques Personnel and human resources management Business communication and presentation

Authors: Cal W. Downs, Allyson D. Adrian

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Collection: The Guilford Communication Series

Language: English

Published by: The Guilford Press

Published on: 16th April 2012

Format: LCP-protected ePub

Size: 2 Mb

ISBN: 9781462506606


Overview

This essential guide offers a detailed framework for assessing communication processes within an organization and using the results to develop improved organizational strategies. Presented in clear, accessible prose are the "tools of the trade" for planning and initiating audits, gathering data using a wide variety of methodologies, analyzing the findings, and preparing effective reports.

Practical Applications

Throughout, practical examples drawn from the authors' influential work in the field help readers understand the real-world applications of the concepts discussed and gain skills for creative problem solving.

Background and Audience

A successor volume to Cal Downs's popular Communication Audits, the book has been extensively rewritten with many new topics and two entirely new chapters reflecting today’s critical issues and best practices. It will serve as both an authoritative primer for human resource and management consultants and a comprehensive text for undergraduate and graduate students in organizational communication.

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