Storytelling—how to catch and hold a reader’s interest through artful narration of factual material

William E. Blundell, one of the best writers on one of America''s best-written papers—The Wall Street Journal—has put his famous Journal Feature-Writing Seminars into this step-by-step guide for turning out great articles. Filled with expert instruction on a complex art, it provides beginners with a systematic approach to feature writing and deftly teaches old pros some new tricks about:

·         How and where to get ideas

         What readers like and don’t like

         Adding energy and interest to tired topics

         Getting from first ideas to finish article

         The rules of organization

         How—and whom—to quote and paraphrase

         Wordcraft, leads, and narrative flow

         Self-editing and notes on style

… plus many sample feature articles.