Included in the coverage:

• “You are a socialist child like me”: Goods and Identity in Bulgaria
• Consumer Culture from Socialist Yugoslavia to Post-Socialist Serbia: Movements and Moments
• Preserves Exiting Socialism: Authenticity, Anti-Standardization, and Middle-Class Consumption in Post-Socialist Romania
• Modernization and the Department Store in Early 20th-Century Japan: Modern Girl and New Consumer Culture Lifestyles
• A Cultural Reading of Conspicuous Consumption in China

Approaching Consumer Culture

broadens the cultural anthropology literature and will be welcomed by Western and Eastern scholars and researchers alike. Its depth and accessibility make it useful to university courses in cultural anthropology, cultural studies, and sociology.