Book Overview

This textbook presents a practical approach to predictive analytics for classroom learning. It focuses on using analytics to solve business problems and compares several different modeling techniques, all explained from examples using the SAS Enterprise Miner software. The authors demystify complex algorithms to show how they can be utilized and explained within the context of enhancing business opportunities.

Chapter Features

Each chapter includes an opening vignette that provides a real-life example of how business analytics have been used in various aspects of organizations to solve issues or improve their results.

Case Study

A running case provides an example of how to build and analyze a complex analytics model and utilize it to predict future outcomes.