Overview

The first collection of cases on “big data” analytics for supply chain, operations research, and operations management, this reference puts readers in the position of the analytics professional and decision-maker. Perfect for students, practitioners, and certification candidates in SCM, OM, and OR, these short, focused, to-the-point case studies illustrate the entire decision-making process. They provide realistic opportunities to perform analyses, interpret output, and recommend an optimal course of action. Contributed by leading “big data” experts, the cases in The Applied Business Analytics Casebook cover:

Forecasting and statistical analysis

time series forecasting models, regression models, data visualization, and hypothesis testing

Optimization and simulation

linear, integer, and nonlinear programming; Monte Carlo simulation and risk analysis; and stochastic optimization

Decision analysis

decision making under uncertainty; expected value of perfect information; decision trees; game theory models; AHP; and multi-criteria decision making

Advanced business analytics

data warehousing/mining; text mining; neural networks; financial analytics; CRM analytics; and revenue management models