Introduction

This book examines the mechanisms and channels through which American managerial know-how and US management models were transferred to Europe after 1945, as well as the actual influence on European industries, companies and regions in the 1950s and 1960s.

Key Topics

It explores the role of the European Productivity Agency, business leaders, US multinationals, regional networks and institutions, as well as the actual transfer process and potential political, cultural and institutional barriers.

Case Studies

The final section contains the cases of three European companies which adopted American Management methods to a considerable extent during the 1950s and 1960s.