Amazon

£23.99

Amazon

Understanding a Global Communication Giant

Media studies Political campaigning and advertising Political economy Media, entertainment, information and communication industries History

Authors: Benedetta Brevini, Lukasz Swiatek

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Collection: Global Media Giants

Language: English

Published by: Routledge

Published on: 26th November 2020

Format: LCP-protected ePub

Size: 1 Mb

ISBN: 9781000286052


Taking a political economy of media approach, this book examines Amazon as a significant actor in the global media landscape.

Amazon is mainly conceived in the popular consciousness and media commentary as a corporate body, selling products and services to individual consumers and organisations, but Brevini and Swiatek show that Amazon has become a communication giant that trades in diversified media (its own and others), and exerts a significant influence on global communication, especially through its online services. Further, the authors provide evidence of Amazon's multiple influences on politics, economics, and culture.

With its comprehensive and critical overview, this book is ideal for students, scholars, and researchers of media and communication studies and political economy.

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