Airline Operations and Management

£56.99

Airline Operations and Management

A Management Textbook

Business strategy International business Sales and marketing Transport industries Aerospace and aviation technology

Authors: Gerald N. Cook, Bruce G. Billig

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Language: English

Published by: Routledge

Published on: 4 May 2023

Format: LCP-protected ePub

ISBN: 9781000870091


Airline Operations and Management: A Management Textbook presents a survey of the airline industry, with a strong managerial perspective. It integrates and applies the fundamentals of several management disciplines, particularly operations, marketing, economics and finance, to develop a comprehensive overview. It also provides readers with a solid historical background, and offers a global perspective of the industry, with examples drawn from airlines around the world.

Updates for the second edition include:

  • Fresh data and examples
  • A range of international case studies exploring real-life applications
  • New or increased coverage of key topics such as the COVID-19 pandemic, state aid, and new business models
  • New chapters on fleet management and labor relations and HRM
  • Lecture slides for instructors

This textbook is for advanced undergraduate and graduate students of airline management, but it should also be useful to entry and junior-level airline managers and professionals seeking to expand their knowledge of the industry beyond their functional area.

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