Introduction

This book is written for the hustler; today's digital executive. It discusses the competencies an executive needs in order to run today's digital organization. These are new skills as the traditional management skills as taught by MBA programs are no longer relevant.

The traditional curriculum for the Master of Business Administration comes from a world where technology was insignificant, competition stable and the big challenge lay in administering the organization. But in the digital age, competition is everywhere, technology is constantly evolving and propositions and processes are increasingly digital.

To run an organization in the digital age, it is of the utmost importance that executives and managers understand these challenges. These challenges are about learning, creativity, innovation, entrepreneurship, technology, transformation and teamwork.

Topics Covered

This book discusses developments in digital technology and what they mean for today's digital organization. The following topics are discussed; digital strategies, digital business and revenue models, platforms, digital propositions, dynamic pricing, human and machine collaboration, AI factories, data labs, data governance, digital teams, experiments, data-driven decision-making, digital ethics, data-driven organizational culture and digital transformation.

Purpose

The purpose of this book is simple; to increase the digital business knowledge of managers and executives. To show them the unique opportunities digital technology offers, to give them a toolbox for the digital age and to prevent us from looking at a 21st century challenge with a 20th-century mindset.