Personal ads are today's singles bars.

More people than ever are finding dates and mates from the personals.

ADVERTISING FOR LOVE teaches singles how to use personal ads more effectively.

ADVERTISING FOR LOVE, by David Kronheim, is a light-hearted journal, covering one year of the author's search for a wife through the personal ads, dating services, and matchmakers. It features many humorous anecdotes, along with some touching stories.

This book has a very upbeat and cheerful tone. It shows that if you have a positive attitude, and a good sense of humor, using personal ads and dating services can be a rewarding experience, despite the occasional date from hell.

There is a section offering advice on writing your own ad, responding to ads, and meeting safely.

David Kronheim's writing on personal ads and singles issues has been published in New York Magazine, and in various newspapers.

He has also been host of a radio program for singles.