Advertising and Reality: A Global Study of Representation and Content

Offers, for the first time, an extensive study of the way our life is represented in advertising. Leading scholars from different countries, who specialize in marketing communication and media studies, review and analyze different advertising contents and give us a truly cross-cultural view of the matter. Among the contents that are thoroughly discussed throughout the book one finds sexuality, violence, family activities, gender roles, vocations, minorities roles, periodical reconstruction and more.

This book provides an up-to-date picture of the way modern life is portrayed in the most popular format of marketing communication worldwide.