Overview

The book examines how AC/DC adhere to certain success factors, which can perhaps account for a portion of their dazzling success. At the same time the book explains how these success factors can be implemented in practice and can be used both in personal and professional undertakings to foster success.

Key Lessons

Readers learn how to build and maintain a brand that has truly loyal customers, sells better and lasts longer.

Additional Information

The book was published before Malcolm Young had to leave the band but the lessons it contains are still true today.