Absolute Essentials of Strategic Management

£23.99

Absolute Essentials of Strategic Management

Business strategy

Author: Barry Witcher

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Collection: Absolute Essentials of Business and Economics

Language: English

Published by: Routledge

Published on: 22nd August 2019

Format: LCP-protected ePub

Size: 4 Mb

ISBN: 9780429774034


Strategy is a foundational aspect of management education, whilst strategic thinking is an essential business skill. This shortform textbook provides the absolute essentials of the field, focusing on how strategy works as a managed process.

The author, an experienced management educator, provides a clear and concise structure that enables readers to understand and excel in the core strategic skills that are essential to contemporary business globally.

This concise and coherent text is a unique alternative to bloated strategic management textbooks and will be welcomed by students and reflective practitioners around the world.

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