Above the Fold

Above the Fold is a book about the fundamentals of clear graphic communication within the context of Web design.

The book has three sections, which follow the cycle of a typical Web project:

• PLAN

  Section I focuses on the predesign phase of a Web project. From project planning and brief writing to information architecture and responsive grid creation.

• DESIGN

  The second section of Above the Fold explores the enduring principles of design and the nuances that are specific to the field of Web design.

• OPTIMIZE

  Finally, we close the loop and discover ways to enable your client to maximize the investment they've made in their Web site with marketing and analytics.