Whether you are starting a business, relaunching or want to drive continual improvement, the first step is to always believe that you can do better.

Stay vigilant, and continually assess how to improve or eliminate processes using new technology, AI and social media. For example, who would have imagined that the verb ''to Zoom'' would be part of everyday language around the world? Continually look to improve your relationship with your customers and remember that they are changing too.

This second edition of 4 Magic Steps to Double Profit still uses a story to demonstrate the fundamentals of improving profit and cashflow.

By keeping the message simple and clear it picks through the complex and sensitive business issues you will encounter and difficult decisions you need to make. It is now updated to reflect the rapidly changing times we live in, and the ways customers are changing too.

Use 4 Magic Steps to develop and maintain a successful business that your customers will love.