Why do so many young people seem unmotivated-and what can we do about it?

From the teenage years to the mid-twenties, the human brain goes through its most dramatic transformation since infancy. During this time, motivation, identity, and purpose are being built from the inside out—and understanding that process is the key to helping the next generation thrive.

10 to 25: The Science of Motivating Young People reveals the groundbreaking neuroscience and psychology behind what truly drives teens and young adults. Drawing from research on brain development, behavior, and emotional intelligence, this book translates complex science into practical insights for parents, teachers, coaches, and mentors who want to inspire not pressure the youth they care about.

You’ll discover:

• Why motivation looks different between ages 10 and 25
• How dopamine, identity, and emotion shape drive and focus
• Proven methods to teach grit, self-regulation, and a growth mindset
• The truth about praise, purpose, and the lazy generation myth
• Real strategies to build confidence and lasting inner motivation

Blending powerful stories with cutting-edge science, 10 to 25 is your roadmap to reconnecting with a generation ready to find meaning, mastery, and motivation in their own way.

If you work with or love young people, this book will change how you see them forever.