What You Will Learn

Understand why companies like Amazon, Facebook, OpenTable and more have made some controversial and strategic decisions

Realize how Big Data is driving the success of many new and mature ventures

See how tech companies are tackling emerging markets and generating growth

Examine how capital flows through the tech industry

Who This Book is For

The book is for people currently in or interested in exploring a career in the intersection of technology and business, such as product management, entrepreneurship, or non-coding positions at a tech company—it’s also great for people generally curious about how the tech industry operates. The book offers case studies in an engaging and approachable way, while still providing important takeaways and probing questions—perfect for the casual reader or even someone trying to prepare for interviews.