Strategic Sustainability

£33.99

Strategic Sustainability

Why it matters to your business and how to make it happen

Business and the environment; ‘green’ approaches to business Sales and marketing The environment

Author: Alexandra McKay

Dinosaur mascot

Collection: DoShorts

Language: English

Published by: Routledge

Published on: 8 September 2017

Format: LCP-protected ePub

Size: 1 Mb

ISBN: 9781351275385


In many businesses

sustainability is one person’s passion and responsibility. A large part of their job becomes selling sustainability to other people in the business. This book offers arguments, information and tactics will help that person get the buy-in they need to move sustainability forward in their business.

Strategic Sustainability

sets out why sustainability matters to businesses – the benefits to you and your stakeholders; shows how to identify the biggest issues, impacts and wins for your business; helps you identify the resources you will need to put sustainability at the heart of your business; outlines key reasons why businesses that are not multinationals should take action on sustainability, and how to do it; looks in detail at how to integrate sustainability with business strategy and mission.

Sustainability as a strategic priority

Sustainability is of strategic importance to a business. This book makes an airtight case for why action is essential and how sustainability can help a business not only survive but thrive in competitive marketplaces.

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