Routledge Handbook of Strategic Communication

£49.99

Routledge Handbook of Strategic Communication

Communication studies Media studies Advertising Public relations History

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Collection: Routledge Handbooks in Communication Studies

Language: English

Published by: Routledge

Published on: 20 November 2014

Format: LCP-protected ePub

Size: 9 Mb

ISBN: 9781136207112


The Routledge Handbook of Strategic Communication provides a comprehensive review of research in the strategic communication domain and offers educators and graduate-level students a compilation of approaches to and studies of varying aspects of the field. The volume provides insights into ongoing discussions that build an emerging body of knowledge.

Focusing on the metatheoretical, philosophical, and applied aspects of strategic communication, the parts of the volume cover:

Conceptual foundations

Institutional and organizational dimensions

Implementing strategic communication

Domains of practice

An international set of authors contributes to this volume, illustrating the broad arena in which this work is taking place. A timely volume surveying the current state of scholarship, this Handbook is essential reading for scholars in strategic communication at all levels of experience.

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