International Management

£429.99

International Management

Sales and marketing

Author: Vikas Choudhary

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Language: English

Published by: Anmol Publications PVT. LTD.

Published on: 30 June 2014

Format: LCP-protected ePub

Size: 294 pages

ISBN: 9789388034029


Global competition and management changes

Global competition has forced businesses to change how they manage at home and abroad. The increasing rate of change, technological advances, shorter product life cycles, and high-speed communications are all factors that contribute to these changes.

Development of the International Management field

The development of the International Management field, under the leadership of US scholars, resulted in excessive emphasis on the private sector and in the marginalization of fields historically related to the public context, such as International Relation and, to some extent, International Business as well.

Challenges of globalization

The most influential authors in IM have argued, since the beginning of the 90s, that globalization challenges our paradigms because it forces companies, citizens and policy makers to see reality as a growing interdependent network.

Book content and audience

This book contains the fundamental and relevant information on the subjects and the selection of contents makes it an appropriate book for the students, teachers, and professionals.

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