Industry Evolution

The pharma and medtech sectors are evolving rapidly, driven by science, technology, economics, politics and globalization.

Importance of Brand Strategies

In the new industry landscape, creating strong brand strategies is ever more difficult and ever more vital.

About the Book

Brand Therapy gives pharma and medtech brand teams the tools to understand their market, create strong strategies and translate them into actionable plans. Written in 16 short, easy chapters, it is essential reading for anyone who works in or with brand teams in the life sciences industry.